Digiday

Domenico Vacca’s new concept store expands the luxury in-store experience

Domenico Vacca, the Italian fashion designer whose ready-to-wear styles have dressed celebrities like Glenn Close, Denzel Washington and Jeremy Piven, is rethinking his in-store strategy. Instead of a collection of small specialty stores, the designer is launching a full “lifestyle experience for the 1 percent.”

Vacca has four New York City stores, the first of which opened on Fifth Avenue in 2002. But in the next month, they’ll all close their doors, to be replaced with a new concept store, also on Fifth Avenue, that in addition to apparel and accessories will feature an Italian cafe, barbershop, women’s salon, members-only club, rooftop terrace and 30 long-term residencies.

“This is the future of luxury retail,” said Vacca. “It’s not enough to open a sales floor and expect people to come in anymore. You have to offer them an experience.”

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